TRADESHOW | LOGOS | DIGITAL | PRINT
Sokal's 2022 NADA booth is a love letter to Americana and automotive design history. It's inspired by old-school service stations, vintage magazine ads, and oil cans. I started designing the booth in the Summer of 2020, not knowing what was in store for the next couple of years.
The theme of the booth is Premium Service and Quality Advertising, this is clear to see in the design, the giveaways, team uniforms, and advertisements. The details in addition to the booth include paid ads, printed material, apparel, and a retro postcard.
Original Photography by Alex Dickerman and Chris Mulally. Vintage clipart and photography were sourced with licenses.