PREMIUM SERVICE
PREMIUM SERVICE
Sokal's 2022 NADA tradeshow booth is a tribute to Americana and the rich history of automotive design. Inspired by classic service stations, vintage magazine ads, and nostalgic oil cans, the booth captures the essence of a bygone era. I began designing it in the summer of 2020, unaware of the challenges and changes the next few years would bring.
The theme, Premium Service and Quality Advertising, is woven into every detail—from the booth’s design to the giveaways, team uniforms, and promotional materials. Beyond the booth itself, the campaign extended to paid ads, printed collateral, custom apparel, and a retro-inspired postcard, reinforcing the timeless appeal of the concept.
Quality Advertising
I incorporated vintage service station motifs into the custom booth design and uniforms, carrying the theme through to our videos, handouts, and giveaways. The nostalgic aesthetic resonated with many attendees, sparking conversations and a sense of longing for the past.
