DIGITAL THAT ROCKS
DIGITAL THAT ROCKS
For NADA 2025 in New Orleans, I turned the volume up to eleven and took the show on the road—letting everyone know we’ve got Digital That Rocks.
This theme tapped into the undeniable connection between music and driving while paying tribute to New Orleans’ rich history as a music mecca
I designed the booth to feel like a French Quarter concert hall, complete with a stage to showcase our digital offerings and host interactive games. The brick walls were plastered with vintage-style concert posters, each one advertising our agency and products like the headlining act of the night.
Digital That Rocks
Sokal’s studio produced a series of videos and spots, including one of my personal favorites—an infomercial featuring mock CDs that played into the nostalgia of old-school music collections. We even printed a special edition newspaper to hand out to trade show attendees, making sure our message hit every note.
